Watercat is a creative branding studio in Leeds, shaped by curiosity, craft and care.
We design confident, inclusive brands that work in the real world, helping businesses across the UK connect clearly and confidently.
We combine creativity, strategic thinking and embedded accessibility to help organisations of all sizes show up with purpose. From start-ups building their first identity to established businesses ready for change, we act as a collaborative brand partner, creating design that’s beautiful, functional and built to last.
WHAT WE DO
BRAND STATEGY
Clarify your story, define your positioning and set a strong foundation.
Brand identity
Logos, typography, colour and systems, designed to be distinctive, inclusive and built to last.
Templates & Toolkits
On-brand templates for Canva, PowerPoint, Word or InDesign, making consistency effortless.
Design systems & storytelling
Illustrations, iconography, video editing and design systems that bring your brand to life, crafted with your audience in mind.
Accessibility reviews
Auditing brand assets to ensure everything you share is inclusive, user-friendly and accessible to all.
Ongoing creative support
Your external creative department, reliable design delivered with consistency and care.
How we work
Every project starts with curiosity – understanding your goals, audience and story before a single line is drawn. From there, we shape strategy into creative direction, building a visual identity that feels true to your brand and ready to grow.
Creative with purpose
Our ideas are expressive and original, but always grounded in research, clarity and real-world application.
Your brand partner
We work with you, not just for you guiding your brand from first logo to full maturity with openness and care.
Inclusive by design
Accessibility is built into every stage of our process, so your brand connects with everyone it reaches.
Built to last
Our systems are designed to evolve – helping your brand stay consistent, recognisable and ready for what’s next.
Let’s build a brand that works
Start your next project with a studio that blends strategy, creativity and accessibility.
Words from the people we’ve worked with
Creative, professional and always on point
“Brings the perfect mix of creativity, professionalism and humour – every project feels effortless.”
— Beth H. | Marketing Manager
Design with clarity and purpose
“Their attention to detail and the ability to cut through the noise result in purposeful work that nails the brief every time.”
— Natasha H. | Event & Content Producer
Collaboration made easy
“Working together was a pleasure. Collaboration felt easy, and the ideas always brought fresh energy to the work.”
— Emily H. | Account Manager